When ISTE launched entrsekt in July 2014, we were thrilled to bring members a thought-leadership magazine that addressed the broad issues in education with a provocative focus on ed tech topics and explored change agents in the ed tech field. While we believed that we were on to something by providing in-depth coverage of the issues educators are tackling, what we didn't know was that others in the ecosystem were having similar thoughts.
I recently heard New York Times media and culture critic David Carr speaking on Boston Public Radio station WBUR about the future of the new media landscape. Carr was asked to weigh in on the future of legacy media, his advice to journalism students, and his take on the next big thing in communications. Always eloquent and funny, Carr advised journalism students to pursue a career in a field more forward-looking than journalism. Like blacksmithing, he quipped.
But what he said about the future of print journalism stopped me in my tracks. " "Print is intellectual jewelry," " Carr said. In the context of the discussion, Carr was predicting that print journalism will continue its battle with web-based journalism, with online coverage likely emerging as the better business model over the next decade.
But Carr didn't dash the value of print altogether, saying that the structure and organization that are typical of legacy print publications are lacking in the new media. Carr also posited that you learn something about people by the media they use. See someone reading on a tablet and you know a little something about them. Seeing someone reading a print publication tells you something about that reader, as well. Is it the tactile nature of print? The beauty of ink on paper? The quality of production?
Who knows what attracts individual readers to print, but I love the description of it as intellectual jewelry, especially when that comment is interpreted in a slightly different way. The way I see it, calling print media intellectual jewelry also speaks to the idea that a publication can be something that adorns our worlds and our minds with in-depth, provocative, thought-provoking information.
Just weeks after Carr's comments, CNET, one of the oldest and largest online tech publications, launched its first print edition. Like entrsekt, cnet magazine is a quarterly featuring original content that has not appeared online. " "You won't find it online at least for a little while because we're trying to make a statement that we're investing in print because we think it's a viable way to reach this audience," " explained co-editor in chief Connie Guglielmo.
According to a New York Times report, the creation of CNET magazine " "is indicative of a trend: Brands that began digitally are turning every day into #ThrowbackThursday by adding versions in traditional forms." "
But there's another reason for the trend — one to which ISTE also subscribes. The future of any brand is multiplatform. Or as Jim Lanzone, CBS Interactive president and chief executive, put it, his audience wants to experience the CNET brand in multiple ways. At ISTE, we couldn't agree more.
We think passionate educators want to experience ISTE in multiple ways — through entrsekt, via our online EdTekHub, by reading ISTE Update and by attending real and virtual ISTE conferences and events. In this issue's letters to the editor, you can see what your colleagues have to say about the first two issues of entrsekt.
As we strive to serve you in diverse, meaningful ways, we value the feedback. It informs and enlightens us as we continue to reflect on our practice of publishing this piece of intellectual jewelry and, indeed, on all that ISTE does to fulfill its mission of service.